When Hilton first introduced the Canopy brand in 2014, having a local centric experience in the most desirable neighborhoods across the world was just the beginning of a brand standard shift where historically the hospitality industry had not yet given a nod to the specific location the property was in. Fast forward to today, where guests expect to have authentic and memorable experiences immersing themselves in the locale upon check in, especially at a vibrant lifestyle boutique hotel. The Canopy by Hilton in Scottsdale, Arizona, designed by Studio 11 Design, captures the energizing atmosphere true to the brand by incorporating the look of heritage hand craftmanship found in the Chizel® Wood Panels installed in the lobby and throughout the property. This featured material complements the rich Southwest native culture located in the heart of Scottsdale’s Old Town district while embracing the artisan community. “The Canopy by Hilton offers a local experience with uncomplicated comforts along with unexpected surprises that allow the guest to relax and revive. The Chizel® Wood Panels featured on the lobby columns and in the pre- function spaces provided the warmth , texture and lifestyle feel we wanted for this brand. ASI is a team player, ensuring a smooth and seamless process from design development to installation, having worked effortlessly with our architectural millworker for a successful outcome.” Alison Schulze Associate Principal Studio 11 Design